Writing & Editing
Story is how we make sense of the world.
Heather helps mission-driven organizations tell stories that move hearts, illuminate minds, and inspire real change.
With over a decade of experience in editorial leadership, content strategy, and service journalism, Hurlock specializes in shaping narratives that bridge science, spirit, and service. Whether you're launching a new platform, writing a book, or clarifying your message, she brings deep listening, precision, and soul to the process.
The Work
Editorial Consulting
Strategic guidance to help you find your voice, refine your message, and build trust with your audience , especially in the well-being, health, and conscious living spaces.
Digital Strategy
From content architecture to audience funnels and user experience, I help mission-driven brands design editorial ecosystems that inform, inspire, and convert, all while staying rooted in authenticity and service.
Editing and Writing
Developmental and line editing for nonfiction manuscripts, features, essays, and long-form content. I work with writers and brands to elevate clarity, flow, and emotional resonance without losing the integrity of their message.
Samples
- Super Age – Founding Editor of Super Age and creator of The Mindset, a newsletter reaching 900K+ readers
- Mindful magazine / Mindful.org – Former Editor-in-Chief and VP of content
- WXPN / World Cafe – Former Digital Content Strategist for WXPN and World Cafe
Ask me about consulting on your project.